Your AI Win-Back Rep works alongside your sales team, monitoring churned accounts and identifying the right moment and message for re-engagement. It knows their full history — which features they loved, why they left, what support issues they had — and drafts personalized outreach that addresses their specific exit reason. Your team reviews and approves every message before it sends.
What It Monitors
Churn context and exit reasons
Why did they leave? Missing features, pricing, competitor switch, low usage, support frustration? The agent has full context from their unified profile — the complete history of what they used, what failed, and what their last interactions looked like.
Re-engagement timing signals
Website revisits, pricing page views, new feature launches that address their exit reason, competitor dissatisfaction patterns, contract renewal cycles. The agent identifies when a churned customer might be reconsidering.
What It Does
Crafts personalized win-back outreach
Using full churn context, the agent drafts outreach that speaks directly to why they left: "We noticed you churned after hitting API limits — we've since tripled the cap on your plan tier." Every message is specific to their story and sent to your team for review before delivery.
Times outreach to maximum impact
Win-back messages are triggered by re-engagement signals — website revisits, new feature launches, or optimal timing windows based on churn patterns — not arbitrary 30/60/90-day timers.
Routes warm leads back to sales
When a churned customer shows renewed interest, the agent routes them back to sales or CS with their complete history: what they used, why they left, and what's changed since. No cold re-introduction required.
Your Team Stays in Control
Every win-back recommendation and outreach draft is reviewable. Your sales team approves messages before they send, decides which churned accounts to pursue, and owns the re-engagement conversation. The AI identifies the timing and crafts the pitch; your team makes the call.
Tools It Uses
- Email — personalized win-back sequences timed to re-engagement signals
- HubSpot / Pipedrive — creates re-engagement opportunities, routes warm leads
- LinkedIn — reconnection outreach with relevant context
- Slack — alerts sales when churned accounts show renewed interest
Expected Outcomes
- Recovered revenue from customers who churned for fixable reasons
- Higher win-back conversion with personalized, contextual outreach
- Better timing — re-engage when they're reconsidering, not when your calendar says so
- Complete re-engagement context so sales never starts from zero with a former customer