Pathbound pulls customer data from every source in your stack and combines it into a single, complete profile. CRM records, billing history, support tickets, product analytics, marketing engagement, enrichment data, and Pathbound's own web and app event tracking — all merged into one view that every AI agent and every team member shares.
Data ingestion from any source
Connect CRM, billing, support, product analytics, marketing automation, enrichment providers, and any system with an API. Pathbound ingests and normalizes data from all of them. No data warehouse required. No engineering tickets. No months-long integration projects. Add a new source and your AI agents can reason on it immediately.
Built-in web and app event tracking
Pathbound includes lightweight first-party event tracking for websites and applications. Capture page views, feature usage, clicks, form submissions, and custom events without bolting on a separate analytics tool. Behavioral data flows directly into the same unified profile alongside your third-party integrations.
Identity resolution and deduplication
Anonymous visitors get matched to known contacts. Duplicate records across systems get merged. Identity resolves across email, user ID, company domain, and device. One customer, one profile, regardless of how many tools they've touched or how many times they've been entered into your stack.
Complete timeline
Every interaction, event, and data change appears on a single chronological timeline. Product usage alongside support conversations alongside billing events alongside marketing engagement. Updated continuously as new data arrives. No manual syncs. No stale snapshots.
User-level and company-level views
See the full picture at both levels. Individual user behavior rolls up to company-level intelligence automatically. Team adoption patterns, aggregate usage trends, organizational health — all derived from unified individual profiles. Your AI agents use both views to make better decisions about each account.